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For EDpros interested in branding, Wisconsin will bean interesting place to watch over the next few months. The governor has announced a new "brand platform", a strategic framework that guides and defines the promises of a brand. Here are some articles to get you up to speed with what has been going on:
- Doyle unveils state's new 'brand platform'
- State Aligns Branding Initiative with Regional Efforts
- Hey, express yourself, you're in Wisconsin!
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