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Connecting podcasting with economic development is relatively new. increasingly, though, EDPros will have to experiment with different ways of getting messages to different audiences. Over the past several months, I've been working on a number of initiatives to try to experiment with new Web 2.0 platforms, low-cost video and audio streaming, and simply capturing events with audio files.
Virginia Beach is starting to experiment with a regular podcast. You can learn more about what they're doing from this article. You can download their podcasts through iTunes.
A first impression: the primary audience for a podcast for economic development is probably local. In other words, you're trying to keep people informed of your economic developer strategy, as well as important event information. My guess is that podcasts are not going to be all that successful in marketing a community.
Here some basics on podcasting.
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