Article

Targeting brainpower with quality neighborhoods

Posted  by Ed Morrison.

PublicCategorized as Public.
Tagged with neighborhoods.

Here's an example of a community (Holland, MI) focusing its marketing and branding on attracting brainpower. The hook: quality neighborhoods. Read more.

The campaign highlights a couple of important factors that distinguish new approaches to economic development:

  • The focus on attracting brainpower;
  • The focus on telling stories to build a brand;
  • The focus on quality, connected places.

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